Discover the history and current ownership of Ebony and Jet magazine, iconic publications shaping African-American culture
What You'll Discover:
A Legacy of Empowerment: The Origins of Ebony and Jet Magazine
Ebony and Jet are more than just magazines; they are cultural cornerstones. Founded by John H. Johnson in 1945 and 1951 respectively, these publications revolutionized how African-Americans saw themselves and how the world viewed African-Americans. Ebony was envisioned as a magazine showcasing the positive achievements of African-Americans, while Jet was designed as a digest for quick and accessible news about the Black community.
A Visionary Founder: John H. Johnson
John H. Johnson wasn’t just a publisher; he was a trailblazer. Born into poverty in Arkansas, Johnson overcame staggering odds, starting with a $500 loan against his mother’s furniture. His vision for Ebony and Jet was to create a space that celebrated Black excellence in a time when mainstream media often ignored or misrepresented African-Americans.
Johnson’s bold approach wasn’t just about publishing; it was about reframing narratives. For instance, Ebony featured Black models in its fashion spreads and highlighted stories of triumph within the African-American community. It was an audacious move in an era dominated by systemic racial barriers.
Shifting Hands: The Journey of Ownership
Johnson Publishing Company Era
For decades, Ebony and Jet were the crown jewels of the Johnson Publishing Company. Under its stewardship, the magazines reached millions, becoming staples in Black households and beyond.
However, by the early 2000s, challenges arose. With digital media rising and print subscriptions declining, Johnson Publishing struggled financially. Despite attempts to modernize, including redesigns and partnerships, the magazines faced a steep uphill climb.
Sale to Clear View Group
In 2016, the Johnson Publishing Company sold Ebony and Jet to Clear View Group, a private equity firm based in Texas. The sale marked the end of an era but promised a new chapter. Clear View Group aimed to revitalize the brands, focusing on digital transformation. Ebony shifted to an online-first model, while Jet became a fully digital publication.
Yet, challenges persisted. Critics argued that the soul of the magazines—centered on community representation—was being diluted in the pursuit of profitability.
The Current Custodian: Bridgeman Sports and Media
In 2020, a significant development reshaped the trajectory of Ebony and Jet. Bridgeman Sports and Media, led by former NBA star Junior Bridgeman, acquired the magazines. Bridgeman’s purchase was more than a business transaction; it was a cultural reclamation.
Junior Bridgeman’s Vision
Junior Bridgeman is no stranger to transformation. After a successful basketball career, he built a business empire through franchises like Wendy’s and Chili’s. With Ebony and Jet, Bridgeman expressed a commitment to preserving their legacy while adapting to contemporary media landscapes.
Under Bridgeman’s leadership, Ebony relaunched its digital platform, emphasizing storytelling that resonates with a new generation. Topics range from social justice and entrepreneurship to lifestyle and entertainment, maintaining the magazines’ relevance in a fast-paced digital world.
Why Ownership Matters
Ownership isn’t just a legal term; it’s about vision, authenticity, and connection to community. For magazines like Ebony and Jet, whose very existence challenges stereotypes and empowers marginalized voices, ownership carries profound significance.
Consider this: when John H. Johnson owned these publications, every decision—editorial, visual, and thematic—was rooted in the lived experiences of African-Americans. Shifts in ownership have brought diverse strategies, but staying true to that mission remains paramount.
Cultural Impact: Why Ebony and Jet Remain Iconic
Ebony and Jet aren’t relics of the past; they’re living archives of Black culture. From covering pivotal moments in civil rights history to celebrating Black entertainers like Sidney Poitier and Beyoncé, these magazines have been cultural historians.
Relatable Stories
Take, for example, Jet’s weekly “Beauty of the Week,” which showcased everyday Black women in stunning swimsuits. It wasn’t just about beauty—it was about representation. Similarly, Ebony’s deep dives into Black wealth inspired countless readers to dream big.
Even today, their archives are a treasure trove for anyone researching African-American history and culture. They offer glimpses into the struggles, triumphs, and everyday lives of Black Americans across decades.
The Digital Future
The media world is unrecognizable compared to the mid-20th century. Social media, streaming platforms, and digital publications dominate. For Ebony and Jet, staying relevant means embracing innovation while staying grounded in their roots.
Content That Speaks to Modern Audiences
Today, readers want stories that reflect their lives in real-time. Ebony and Jet are stepping up by covering topics like:
- Black entrepreneurs navigating tech startups.
- Wellness practices rooted in African traditions.
- Social movements like Black Lives Matter.
Their storytelling has evolved from glossy pages to dynamic digital platforms, but the essence remains: celebrating Black excellence.
Key Takings
- Founding Vision: Ebony and Jet were founded by John H. Johnson to empower and represent African-Americans authentically.
- Ownership Transitions: The magazines shifted from Johnson Publishing to Clear View Group and are now owned by Bridgeman Sports and Media.
- Cultural Significance: These publications remain vital archives and symbols of Black culture and resilience.
- Modern Evolution: Under Bridgeman, Ebony and Jet are redefining their space in a digital-first world while preserving their core mission.
Ebony and Jet aren’t just magazines; they’re movements. Their story, from humble beginnings to digital transformation, is a testament to the power of representation and resilience.
