Discover the impact of Jet Magazine Beauties of the Week, a trailblazing feature celebrating Black beauty, diversity, and representation.
When we talk about cultural milestones that have helped define and celebrate Black identity in America, Jet Magazine often makes the list. For decades, Jet Magazine’s “Beauty of the Week” feature served as a platform that honored and showcased Black women in a way that no other publication at the time dared to do. It wasn’t just a feature; it was a movement, an ode to diversity, and a testament to the multifaceted beauty of Black women.
Let’s dive deep into what made this feature iconic, its historical significance, and why it remains a poignant reference point in discussions of representation and beauty standards.
What You'll Discover:
What Was Jet Magazine’s “Beauty of the Week”?
“Beauty of the Week” was a recurring feature in Jet Magazine, a publication founded in 1951 by John H. Johnson. This section showcased Black women—often in swimsuits—with a brief bio that highlighted their ambitions, achievements, and hobbies. While it might appear simple at first glance, this feature represented much more than glossy photos. It was a bold declaration: Black women deserve to be celebrated in all their glory, on their own terms.
The women weren’t just models or pretty faces. They were nurses, teachers, students, and entrepreneurs. Each profile included tidbits about their aspirations, making it clear that beauty and intellect were not mutually exclusive. In an era when mainstream media largely ignored Black women or portrayed them in stereotypical roles, this was revolutionary.
Why “Beauty of the Week” Mattered
1. Redefining Beauty Standards
During the mid-20th century, Eurocentric beauty standards dominated media. Jet’s “Beauty of the Week” unapologetically challenged this narrative. It provided a platform for women with diverse skin tones, body types, and hairstyles. From natural Afros to intricately braided styles, the feature celebrated authenticity and individuality.
This representation was not just about aesthetics; it was deeply political. By elevating images of Black beauty, Jet Magazine subtly resisted the systemic erasure of Black identities from the broader cultural landscape.
2. Empowering Black Women
For the women featured, appearing as a “Beauty of the Week” was a badge of honor. It wasn’t just about physical beauty; it was an acknowledgment of their worth and potential. Many participants reported feeling a surge of confidence and pride.
At a time when representation was scarce, being featured in Jet gave these women—and their communities—something to celebrate. It told Black women everywhere: “You are enough. You are seen.”
3. Building a Cultural Archive
“Beauty of the Week” served as a historical record of Black fashion, style, and aspirations over the decades. Flip through the archives, and you’ll witness evolving trends—from 60s mod-inspired swimsuits to the bold, vibrant colors of the 80s. Each image tells a story, capturing a snapshot of the cultural zeitgeist.
What Made It Radically Unique?
In a world that still often tokenizes Black beauty, Jet Magazine’s approach was different. Here are some reasons why:
1. Everyday Icons
Unlike other beauty features that spotlighted celebrities or models, “Beauty of the Week” celebrated everyday women. Teachers, students, and community leaders shared the same stage as professional models. This democratization of beauty sent a powerful message: glamour isn’t confined to Hollywood; it exists in every neighborhood.
2. Multifaceted Narratives
Each profile went beyond physical appearance. Readers learned about the featured woman’s career aspirations, academic achievements, and personal interests. These narratives dismantled the one-dimensional portrayal of Black women in mainstream media.
3. Relatability and Representation
For many readers, these women weren’t distant or unattainable figures; they were relatable. They represented sisters, friends, and neighbors. Seeing someone who looked like you—and shared your struggles and dreams—in a national publication was a deeply affirming experience.
How It Influenced Pop Culture
“Beauty of the Week” wasn’t just a niche feature; it left an indelible mark on pop culture.
1. Inspiring Future Generations
Many young girls grew up seeing these images and internalizing a sense of pride in their appearance and potential. For some, it was a stepping stone into modeling or other creative fields. For others, it was a reminder that their beauty and ambition were valid.
2. A Reference Point for Representation
The feature inspired countless imitators, from Black-focused beauty pageants to contemporary Instagram pages celebrating melanated beauty. While the platforms have evolved, the core message remains the same: representation matters.
3. Nostalgia in Modern Media
Today, “Beauty of the Week” is often referenced in discussions about vintage Black media. Social media platforms, particularly Instagram and TikTok, have given a second life to these images. Accounts dedicated to vintage Black culture frequently share photos from Jet’s archives, introducing a new generation to this iconic feature.
The Legacy of “Beauty of the Week” in Today’s World
1. Representation in Modern Media
The principles that “Beauty of the Week” embodied are more relevant than ever. As conversations about diversity and inclusion take center stage, the feature’s legacy reminds us of the importance of authentic representation.
While mainstream beauty campaigns now feature more Black models and influencers, there’s still work to be done. Jet Magazine’s trailblazing approach serves as a blueprint for how media can celebrate diversity without resorting to tokenism.
2. A Reminder to Celebrate Everyday Heroes
In an era dominated by influencer culture, “Beauty of the Week” is a refreshing reminder of the power of celebrating everyday people. It highlights that beauty and achievement aren’t confined to blue checkmarks or curated feeds. Sometimes, the most inspiring stories come from your local community.
Where Are They Now?
One fascinating aspect of “Beauty of the Week” is the mystery surrounding the women featured. While some pursued modeling or entertainment careers, others returned to their professional lives, quietly making an impact in their fields.
Social media has allowed a handful of former Beauties to reconnect with fans and share updates on their journeys. Many express gratitude for their time in the spotlight and reflect on how the experience shaped their self-perception.
Key Takings
- Jet Magazine’s “Beauty of the Week” was a cultural institution celebrating Black women unapologetically.
- It highlighted the coexistence of beauty, intellect, and ambition, redefining beauty standards.
- The feature empowered readers to see themselves in a new, positive light.
- It serves as a reminder of the power of diverse and representative media.
- The legacy of “Beauty of the Week” remains timeless, inspiring even today.
