Explore the history and cultural impact of Ebony Jet Magazine’s Beauty of the Week, celebrating timeless Black beauty and empowerment.
To truly understand the iconic “Beauty of the Week” feature, we must first delve into the origins of the magazines that gave it life. Ebony, launched in 1945, and Jet, founded in 1951 by John H. Johnson, were much more than publications. They were pioneers in showcasing Black life, excellence, and culture at a time when mainstream media largely ignored it.
While Ebony focused on long-form storytelling and glossy visuals, Jet positioned itself as the go-to weekly digest of Black news, entertainment, and lifestyle. Amid the pages of Jet was the “Beauty of the Week,” a feature that became a cultural phenomenon.
What You'll Discover:
What Made Beauty of the Week So Revolutionary?
In a world dominated by Eurocentric beauty standards, Jet Magazine’s “Beauty of the Week” was nothing short of radical. Here’s why it stood out:
A Platform for Authentic Representation
The “Beauty of the Week” section wasn’t about celebrities or models alone. It featured everyday women—students, professionals, and homemakers—who were celebrated for their beauty and individuality. Each feature was paired with a short bio, making it a celebration of personality as much as looks.
Redefining Beauty Standards
At a time when Black women were rarely acknowledged in mainstream beauty campaigns, Jet boldly showcased their elegance, style, and versatility. It wasn’t just about physical beauty; it was about confidence and cultural pride. The feature resonated deeply with readers who saw themselves reflected in these pages.
Behind the Scenes: How Beauty of the Week Was Curated
Many wonder how the women featured in this iconic section were chosen. The process was refreshingly straightforward yet intentional.
Open Submissions
Jet welcomed submissions from women across the country. It wasn’t about fitting into a narrow mold but about showcasing diversity within the Black community.
The Selection Criteria
Women were selected based on their uniqueness, aspirations, and ability to embody the spirit of the times. Whether rocking natural hairstyles or glamorous waves, each “Beauty of the Week” offered a fresh perspective on what it meant to be beautiful.
The Cultural Ripple Effect of Beauty of the Week
This section didn’t just entertain readers; it shaped conversations and inspired generations.
A Source of Empowerment
For many women, being featured was a transformative experience. It was a badge of honor, a statement that their beauty was valid and celebrated.
An Influence on Pop Culture
The legacy of “Beauty of the Week” is evident in contemporary Black media. Shows, blogs, and social platforms continue to draw inspiration from this feature, using it as a blueprint for celebrating everyday Black beauty.
Relatable Examples: Why Beauty of the Week Still Matters
Imagine flipping through the pages of a magazine in the 1970s and seeing someone who looked like your sister, mother, or even yourself. That simple act of representation carried immense power.
Today, social media influencers often credit platforms like Jet for paving the way. Their ability to celebrate individuality while building a sense of community traces directly back to features like “Beauty of the Week.”
Key Takings
- Cultural Pioneer: Jet’s “Beauty of the Week” redefined beauty standards, highlighting Black women’s authenticity and individuality.
- Representation Matters: Featuring everyday women made the section relatable, inspiring pride and self-love among readers.
- Enduring Legacy: The cultural impact of this feature continues to inspire modern media and platforms celebrating diversity.
- Empowerment Through Visibility: For many women, being featured was a life-changing moment, affirming their beauty and value.
- A Catalyst for Change: The feature challenged mainstream norms, proving that beauty is not a monolith.
