Dive into the fascinating world of 80’s Jet Magazine Beauty of the Week in 1980—a celebration of beauty, culture, and legacy.
Jet Magazine wasn’t just a publication; it was a movement. For decades, this weekly magazine celebrated the vibrancy of Black culture, delivering news, entertainment, and perspectives often overlooked by mainstream media. Among its many beloved features, the “Beauty of the Week” segment stood out, particularly in the 1980s. It wasn’t just about glamour—it was a spotlight on diversity, confidence, and representation.
But what made 1980 such a pivotal year for this feature? Let’s unravel the layers of its cultural significance.
What You'll Discover:
What Was “Beauty of the Week”?
Jet’s “Beauty of the Week” was much more than a photo spread. It was a platform where everyday women, often nominated by loved ones, were celebrated for their beauty, accomplishments, and aspirations. Unlike the often unattainable ideals perpetuated by other publications, Jet’s beauties were relatable, real, and inspiring.
A Brief History of the Feature
The segment debuted in 1950, growing into a staple by the 1980s. Each featured beauty radiated individuality, with photos often taken against minimalist backdrops, allowing their personality and elegance to shine. The 80s brought bold fashion, big hair, and empowering statements—all reflected in the pages of Jet Magazine.
1980: A Year of Bold Statements
The turn of the decade in 1980 marked a cultural shift in how Black beauty was perceived and portrayed. For Jet Magazine, it was a chance to amplify that change.
Fashion Meets Culture
The 80s were synonymous with bold fashion choices—bright colors, power suits, and statement accessories ruled the day. Jet Magazine’s “Beauty of the Week” mirrored this with dynamic photography that embraced the era’s aesthetic. Featured women often wore pieces that blended contemporary trends with timeless elegance.
Example: Take a look at the beauty featured in the February 11, 1980, issue. Draped in a shimmering gown, she exuded a blend of Hollywood glam and everyday relatability, embodying the duality many readers admired.
The Power of Hair
No conversation about 80’s beauty is complete without mentioning hair. The women gracing the pages of Jet sported everything from voluminous curls to sleek bobs, showcasing the versatility of Black hair. Each style was a declaration of individuality, proving that hair was more than just a look—it was an identity.
Spotlight on Stories
Beyond their beauty, these women were multi-dimensional individuals. Accompanying each photo was a brief biography, detailing their career goals, hobbies, and inspirations. This humanized the models, turning them into role models for readers.
Why Representation Mattered
During a time when mainstream media often excluded diverse narratives, Jet Magazine’s “Beauty of the Week” provided a much-needed counterbalance.
Challenging Stereotypes
In an era where Hollywood’s representation of Black women was often one-dimensional, Jet Magazine flipped the script. It presented its beauties as confident, ambitious, and unapologetically themselves.
Inspiring Generations
For young Black girls growing up in the 80s, seeing women who looked like them celebrated in a national magazine was transformative. It sent a powerful message: beauty comes in all shades, shapes, and styles.
Relatable Example: Imagine being a teenager in 1980, flipping through the latest issue of Jet Magazine and seeing someone who resembled your older sister or cousin as “Beauty of the Week.” That sense of pride and validation was immeasurable.
Behind the Scenes: The Selection Process
Ever wondered how the beauties were chosen? The process was both intentional and inclusive.
Reader Submissions
A significant number of “Beauties of the Week” were nominated by readers. Submissions often came with heartfelt letters explaining why the nominee deserved the spotlight.
The Photographic Magic
Jet Magazine’s photographers were masters of their craft. They knew how to capture not just the physical beauty but the essence of the women they photographed. The goal wasn’t perfection—it was authenticity.
The Legacy of 1980’s Beauties
Even decades later, the impact of the women featured in 1980 remains undeniable.
A Time Capsule of Style
Looking back at these issues is like opening a time capsule. From the clothing to the poses, each spread tells a story of its time while remaining timeless.
The Ripple Effect
Many of the women featured in 1980 went on to achieve incredible things, from modeling careers to entrepreneurship. Their stories inspired readers long after their photos graced the magazine’s pages.
Key Takings
- Celebration of Individuality: The “Beauty of the Week” segment in Jet Magazine highlighted real women with diverse aspirations and backgrounds.
- Empowerment Through Representation: The feature provided a platform where Black beauty was celebrated unapologetically.
- Cultural Time Capsule: The styles, stories, and photography from 1980 offer a snapshot of an era rich in bold self-expression.
- Inspiration for Future Generations: By showcasing relatable role models, Jet Magazine empowered its readers to embrace their unique beauty and potential.
- A Lasting Legacy: Even today, the impact of the 1980 “Beauties of the Week” resonates, reminding us of the power of representation.
